Filmteractive is a two-day international event devoted to innovative audiovisual content: interactive film, web video, branded & digital content, and crossmedia / transmedia.
The aim of Filmteractive is to create an ideal meeting place, where filmmakers, interactive directors, artists, marketers and potential investors may network and exchange their professional know-how, as well as start a cooperation. Filmteractive presents the newest trends in cross-media storytelling, content marketing, innovation in audio-visual industry and business strategies for the above.
The event is a 3-in-1 formula – the combination of business Conference (Filmteractive Conference), content Market (Filmteractive Market), and digital art Festival (Filmteractive Festival).
The event is organised by the Lodz Media Klaster Foundation, the IAB Polska, the Polish National School of Film, Television and Theatre in Lodz, and the Digital One interactive agency.
Previous editions of Filmteractive attracted hundreds of guests and dozens of acknowledged speakers from all over the world. The 2014 edition featured 350 guests from different European countries - such as: Germany, the UK, France, Austria, Sweden, Italy. Present were representatives of significant global brands, producers, creators and various media.
Target group of the event includes:
- film branch – creators and producers pitching their projects and looking for potential investors and partners;
- interactive branch – digital companies, portals and VOD services interested in purchasing the pitched projects; content creators, interactive directors and other new media producers;
- investors willing to finance presented A/V projects;
- media looking for new content;
- advertising branch interested in using video art;
- marketers interested in expanding their business contacts.
The main goal of Filmteractive is to provide business networking between the artists and the business sector from around Europe. The secondary goal is to educate on the possibilities of digital content, interactive video and crossmedia formats.
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